Nike: Extending the event and taking the party home

Nike: Extending the event and taking the party home
To celebrate Nike's "Dunk" shoe 22 years after its original release, Universal Music was commissioned to create a special-edition CD featuring music from 1985. These limited edition discs were offered as giveaways at Nike events and VIP parties and gave participants an opportunity to take the event, the brand, and a peice of mid-80's nostalgia back home.

Tracks

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Bed, Bath & Beyond: Unique Packaging for Core Customers

Bed, Bath & Beyond: Unique Packaging for Core Customers

Exclusive collector's edition products

Breast Cancer Research Fund: Promoting a Cause

Breast Cancer Research Fund: Promoting a Cause

Multi-tiered digital download program

Food Network CD

Food Network CD

Celebrity-based promotions

Fuse TV: Building Buzz in Business-to-Business

Fuse TV: Building Buzz in Business-to-Business

Business to Business Promotions

Ladies' Home Journal Magazine CD sampler

Ladies' Home Journal Magazine CD sampler

On-package purchase incentives (CD as gift with purchase)