U.S. Army: Recruitment That Rings True

U.S. Army: Recruitment That Rings True
During a performace by the band Lifehouse at U.S. Army recruitment event, free ringtones from the band's hit song 'First time' were sent via text message to audience members. In addition to putting on an impressive show, the army earned points communicating their efforts through new media outlets.

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Bed, Bath & Beyond: Unique Packaging for Core Customers

Bed, Bath & Beyond: Unique Packaging for Core Customers

Exclusive collector's edition products

Breast Cancer Research Fund: Promoting a Cause

Breast Cancer Research Fund: Promoting a Cause

Multi-tiered digital download program

Food Network CD

Food Network CD

Celebrity-based promotions

Fuse TV: Building Buzz in Business-to-Business

Fuse TV: Building Buzz in Business-to-Business

Business to Business Promotions

Ladies' Home Journal Magazine CD sampler

Ladies' Home Journal Magazine CD sampler

On-package purchase incentives (CD as gift with purchase)